beOnd Awarded Best New Livery and Most Improved / Best New Airline Brand
DUBAI, December 11, 2024 — beOnd Airlines, the world’s first premium leisure airline, has been honoured with two major accolades at the 2024 DesignAir Awards: Best New Livery and Most Improved/Best New Airline Brand. These awards underscore beOnd’s commitment to redefining luxury travel and creating a standout identity in the global aviation landscape.
Best New Livery 2024
beOnd’s striking slate and black livery has been recognized as the Best New Livery of 2024, celebrating its innovative and luxurious design. Created in collaboration with renowned designer Paul Wylde, the livery reflects the airline’s boutique, premium service.
The design positions beOnd’s fleet—currently comprising two jets but with ambitious plans for expansion—as sleek and sophisticated, more akin to private jets than traditional commercial aircraft. This aligns perfectly with the airline’s promise of a personalized, luxury travel experience.
DesignAir judges praised the livery, stating:
“In a sea of sameness, beOnd has created a design that cuts through the noise and exudes luxury. From the tarmac to the skies, the livery captures attention and reinforces the brand’s unique proposition.”
Most Improved/Best New Airline Brand 2024
beOnd’s second win, Most Improved/Best New Airline Brand, recognizes the airline’s holistic approach to creating a boutique luxury experience. Over its first year of operations, beOnd has built a brand identity that extends far beyond the exterior of its aircraft.
From meticulously designed cabin interiors and elegant tableware to thoughtful details like premium boarding passes, every element of the beOnd experience has been curated to set a new standard for luxury travel.
The judges highlighted:
“beOnd has doubled down on boutique luxury, creating a product that feels entirely unique. In just one year, the airline has achieved global recognition, which is no small feat for such a young carrier. beOnd truly punches above its weight.”
“These awards are a testament to the hard work and creativity of the entire beOnd team. From day one, we set out to challenge the norms of aviation design and service, and it’s incredibly rewarding to see our efforts recognized on such a prestigious platform. We are honoured to receive these accolades and are excited to continue delivering exceptional experiences to our guests.”
