Dubai, November 12, 2024 — beOnd, the world’s first premium leisure airline, is redefining the pre-flight experience with the launch of exclusive boarding tags designed to resemble stylish luggage tags. Replacing the traditional paper boarding pass, these premium tags will be issued to passengers on beOnd charter flights, offering a unique and elegant keepsake that elevates the travel journey from the moment of check-in.

Crafted with the same attention to detail that defines the beOnd brand, these boarding tags are not only practical but also double as a bespoke souvenir from each journey. Made from high-quality, durable materials and customized with each passenger's details, these boarding tags reflect the airline’s commitment to providing a luxury experience at every touchpoint.

“beOnd’s vision is to create an unparalleled travel experience,” said Tero Taskila, CEO of beOnd. “From comfort and service to every interaction along the journey, we’re committed to innovation and sophistication. The introduction of our exclusive boarding tags is a reflection of this promise, turning even the boarding process into a memorable moment.”

Each tag is designed to stand out, featuring minimalist yet sophisticated branding and a design reminiscent of a luxury luggage tag. Guests can attach these tags to their personal luggage after the flight, serving as both a travel memento and a mark of beOnd’s distinctive style.

With the launch of these boarding tags, beOnd continues to set itself apart in the world of premium air travel, focusing on memorable, high-touch details that make the journey as exceptional as the destination. Passengers on upcoming charter flights can look forward to receiving these exclusive boarding tags at check-in, setting the tone for an unforgettable journey with beOnd.