Dubai, UAE – 8 September 2026
Collaboration puts beOnd's flat-bed cabins in front of more than 600,000 premium travelers, with expert booking support.
Dubai, UAE – 17 August 2026
The Agreement marks the first step towards establishing beOnd's cargo distribution network in India, supporting the airline's commercial expansion across Asia.
Dubai, UAE – 13 August 2026
beOnd unveils its Winter 2026/27 season, with every booking including complimentary date changes and travel insurance as standard.
Dubai, UAE – 30 July 2026
Expanded partnership forms part of beOnd\'s next phase of growth, supporting its expanding European network and continued commercial development.
Dubai, UAE – 29 July 2026
beOnd, the world\'s first premium leisure airline, announces the appointment of Minar Group as its General Sales Agent (GSA) in India, marking the airline\'s first commercial presence in Asia as it prepares for its entry into one of the world\'s fastest-growing travel markets.
Rome, Italy – 27 July 2026
beOnd, the world\'s first premium leisure airline, announces a USD$20 million investment in its next generation of premium cabins through an agreement with Italian aircraft seating specialist Optimares, covering 256 bespoke lie-flat seats on four incoming Airbus A321 aircraft.
Dubai, 23 July 2026
beOnd, the world's first premium leisure airline, launches direct all-premium services connecting six major European destinations to The Red Sea, further expanding access to one of the world's most exciting emerging leisure destinations.
July 2026
Under the patronage of His Excellency Eng. Abdulaziz bin Abdullah Al-Duailej, Chairman of the Executive Committee of the Air Connectivity Program, the Air Connectivity Program (ACP) signed a Memorandum of Understanding (MoU) with beOnd, the world's first premium leisure airline, during the Kingdom of Saudi Arabia's participation at the Farnborough International Airshow 2026, held in London from 20 to 24 July 2026.
Muharraq, Bahrain – May 2026
Gulf Air, the national carrier of the Kingdom of Bahrain, and beOnd, the world's first premium leisure airline, announced a strategic partnership to redefine the premium travel experience for passengers flying across both airlines' networks.
MANAMA, BAHRAIN (Feb. 15, 2026)
beOnd, the world\'s first premium leisure airline, today announced the signing of a Letter of Intent (LOI) with the Civil Aviation Affairs (CAA) of the Kingdom of Bahrain to explore the establishment of a Bahrain-based Air Operator Certificate (AOC).
RIYADH (Dec. 10, 2025)
beOnd, the world\'s first premium leisure airline, today announced that it has begun the process to launch an airline and receive an Air Operator Certificate (AOC) in the Kingdom of Saudi Arabia, pursuant to the General Authority of Civil Aviation (GACA).
Dubai, UAE – 25 November 2025
beOnd Assurance provided as complimentary with every ticket purchased, strengthening the airline\'s premium leisure offering.
Dubai, UAE – 20 November 2025
beOnd, the world\'s first premium leisure airline, and Global Hotel Alliance (GHA), the world\'s largest alliance of independent hotel brands and creator of the award-winning multi-brand loyalty programme GHA DISCOVERY, have announced a new partnership that enhances the luxury travel journey with exclusive benefits for their loyal guests.
MALE, MALDIVES (NOV. 14, 2025)
beOnd, the world\'s first premium leisure airline, today announced its long-term commitment to the Maldives outlining plans to grow the fleet to 22 aircraft based in Maldives and more than 30 destinations by the end of the decade, including four new destinations in 2026.
DUBAI (November 13, 2025)
beOnd, the world\'s first premium leisure airline, has become the first airline to launch direct service between Europe and Red Sea International Airport (RSI), operated by daa International.
ANCHORAGE, ALASKA AND DUBAI, UAE (Nov. 12, 2025)
New Pacific Airlines (NPA) and beOnd, the world\'s first premium leisure airline, today announced the launch of beOnd America, bringing beOnd\'s acclaimed all-business class travel experience to U.S. travelers through New Pacific\'s U.S. operations.
RIYADH, SAUDI ARABIA (Nov. 12, 2025)
beOnd, the world\'s first premium leisure airline, today revealed a new multi-AOC strategy and an additional investment round of USD$100M to support its global expansion, announced at TOURISE in Riyadh, the inaugural world travel summit.
London, UK — 6 November 2025 (WTM London)
beOnd, the world\'s first premium leisure airline, has signed a Memorandum of Understanding (MoU) with Zameera, the next-generation marketplace for curated luxury experiences, to offer seamless access to the world\'s most exclusive activities through beOnd Holidays.